Acquisition Intelligence & Execution
You're already spending money to bring in new patients.
Where should your next marketing dollar go?
Start Solutions AI helps established med spas understand how their acquisition dollars connect to valuable patients, determine where investment has the strongest reason to go, and execute against that decision.
Founding Cohort · 5 Established Med Spas · $3,000/month
More marketing activity doesn't always create more clarity.
Most established practices are already spending marketing money across several channels at once. Each one only reports on itself.
| Marketing Channel | What It Reports | Connects To Valuable Patients |
|---|---|---|
| Google Search | Clicks · Cost Per Lead · Rankings | Not shown |
| Meta / Instagram | Clicks · Traffic · Leads | Not shown |
| SEO / Maps | Traffic · Rankings | Not shown |
| Agency Retainers | Leads · ROAS | Not shown |
Clicks, Traffic, Leads, Cost Per Lead, ROAS and Rankings describe activity on each channel. None of them, on their own, tell you which investments actually brought in a valuable, paying patient.
Which specific investments are actually bringing in new patients who become valuable patients?
Where should your next dollar of marketing spend go to have the strongest chance of paying off?
That's the question Start Solutions AI answers for you.
We don't start by selling you a channel.
Bringing in new patients shouldn't start with picking Meta, Google or any other platform. It should start with understanding your buyer.
We start with the buyer and the evidence.
What are prospective patients trying to accomplish?
What are they asking?
How are they finding practices like yours?
What makes them choose one practice over another?
What happens after they become a lead?
Where is your current marketing helping, and where is it holding you back?
Then we figure out where a change would make the biggest difference.
The Investigation
From how patients behave to what you should do next.
Discovery
We look at how prospective patients find, evaluate and come across your practice across search, AI-generated recommendations, reviews, directories, competitors and other places they look.
Marketing Spend
We look at where you're currently spending marketing money, what those channels are actually producing, and how that spend connects to the rest of the patient journey.
Patient Behavior
Where the data is available, we connect your marketing spend to what happens next: how leads are handled, booked, shown up, become patients, and pay.
Decision & Execution
We determine what to do next, then build, deploy and measure the change.
The answer is not predetermined.
The purpose of Acquisition Intelligence & Execution is not to justify more marketing spend. It's to determine what the evidence says you should do next.
A paid marketing opportunity
Evidence may support increasing or shifting marketing spend toward a particular channel.
A discovery gap
Competitors may be consistently showing up where prospective patients are looking while your practice is underrepresented.
A message or offer problem
The right people may already be seeing your practice, but the message or offer may not be connecting strongly enough to what they're trying to accomplish.
A conversion constraint
Your marketing may be generating demand while booking, follow up, tracking or another step downstream is preventing that demand from becoming valuable patients.
An allocation leak
You may be spending meaningfully in a channel without enough evidence that it's actually bringing in valuable patients.
The evidence may also show that something you're already doing is working and should stay exactly where it is. That's a valid outcome too.
The point isn’t to force every practice into the same answer. It’s to make the next decision from the evidence.
Better decisions about your marketing spend, put into action.
Start Solutions AI runs the measurement and decision system, then puts what the evidence supports into action.
Research isn't the deliverable. The decision and the action that come from it are what create value.
Paid marketing strategy and campaign execution
Landing page and conversion experience
Marketing messaging and offers
Search and discovery improvements
AI visibility and recommendation environment improvements
Reputation and corroboration improvements
Attribution and measurement
Lead routing and the minimum infrastructure needed to track the path to a new patient
OBSERVE
MEASURE
DIAGNOSE
INTERVENE
MEASURE AGAIN
OBSERVE
MEASURE
DIAGNOSE
INTERVENE
MEASURE AGAIN
Marketing decisions are hypotheses, not permanent truths. We measure what happens after a change and let real patient behavior inform what we do next.
Who Leads The Engagement
Run by the founder, start to finish.
Fae Esparza leads every engagement personally. Her background spans more than a decade in business operations, including healthcare, where her work centered on understanding how systems perform, identifying where they break, and measuring whether changes actually improve the outcome. She later worked on customer adoption of AI products at Microsoft.
That operating discipline is the foundation of Start Solutions AI. Rather than beginning with a predetermined marketing channel, Fae looks at how customers discover, evaluate and choose a business, what the existing acquisition system is already producing, and where the evidence supports intervention. What is working is protected. What is uncertain is measured. What is constrained is improved.
She holds an MBA from UMass Lowell and a BS in Health Management from Northeastern University.
Five practices in the founding cohort, so the person diagnosing your practice is the person operating it.
Five practices. Six months. One acquisition system built around evidence.
This is a founding cohort, not a discount promotion. The initial cohort is limited to five established med spas so each partnership can stay close, results can be measured with precision, and the acquisition intelligence built together is drawn from real market evidence rather than a single snapshot.
$3,000 per month is the founding rate for this initial six month engagement. Future engagements will be offered at the then-current rate.
Commercial Terms
- Engagement
- Acquisition Intelligence & Execution
- Monthly Fee
- $3,000 per month
- Term
- Six month initial engagement
- Total Professional Fee
- $18,000
- Paid in Full
- $16,200
- Media Spend
- Advertising media spend is separate
What's Included
- Founder led strategy and diagnosis
- Acquisition research and measurement
- Acquisition decision making
- Campaign and funnel execution where supported by evidence
- Ongoing measurement and refinement
- Focused decision sessions
This is designed for established practices making real acquisition decisions.
Strong fit
- An established practice with existing patients and operating history.
- Already investing meaningful money in patient acquisition.
- Leadership wants better evidence about where acquisition dollars should go.
- Someone with decision authority is participating.
- The practice can provide reasonable access to acquisition, booking or revenue systems where necessary for measurement.
- Leadership is willing to test, measure and change decisions when evidence changes.
Not designed for
- Practices primarily looking for the cheapest possible leads.
- Businesses seeking guaranteed bookings, revenue or ROAS.
- Businesses looking only for social media posting.
- Businesses unwilling to provide enough information to measure what happens after acquisition.